Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. This is a very formal way of looking at what we do, but it is spot on! Social Media content is not only there to look good — its there to attract new and existing customers while turning profits. For those that need to see marketing in the traditional sense of ROI, social media is very easy to analysis.
Traditional marketing has been around so long that no one questions the ROI figures that miraculously are associated to a magazine or billboard advertisement. But how can they really measure if the reader or passerbyer actually buys the product? The powers of digital are a lot more transparent and less magic… we can measure almost everything when a tight system is in place.
You can truly see a ROI in black and white with monthly, daily or even hourly data from across your digital platform. By following these conversations and relationships between your brand and the customers, you not only get information on ROI but you get information on who they are and how they like to interact online.
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An invaluable resource when building brand loyalty. We all know being a mom is hard work, and with the little time they do have they are turning to the trusty internet to get up to date information fast. Moms are also looking for tip and advise to help make their day more productive. If moms are you target audience and in most cases they will be then you need to start talking to them online. Or even better, get them talking about your brand for you.
8 Steps to Getting What You Want… Without Formal Credentials | The Blog of Author Tim Ferriss
Because women love to be social! With the above statistic, it is a fullstop need for all businesses to harnest the power of customer testimonials AND make sure they are seen, heared and shared. At Socialee Media, we encourage clients to gather as many testimonials in as many platforms as possible. Then we go a step further and turn these testimonials and reviews into visual content that can be shared across all platforms … expanding its reach! Check out our portfolio for examples of customer testimonials made for social media.
What if every person who bought one of your products, was a captive audience for every other product you sell? With retail shops many people, walk in, love the experience, buy products and leave … and you never get to know their name, status, behaviour, activities. They are possible brand loyalists that you miss to capture. With digital and social media, the opposite is true. Once they have liked or followed your page, signed up to your news feed, they more than likely will be a lifelong brand loyalist. Part of your tribe. Many agree that its easier, and more successful to sell to a existing customer, rather than work on acquiring new customers This applies to established companies only who have a healthy following.
With social media you have existing customers watching every step … take the opportunity to keep them interested, loyal and repeat customers. Social media can be a great platform to communicate to your existing clients, prompting them to share their love of the brand as much as you do.
Keeping an up to date and high-quality online presence is only half the battle, you need to encourage your customers to share, rate, and boost your product … because they are passionate about it.
Ask your existing followers to rate the service on Facebook, have your handles and hashtags visible in-store so people can share their purchase with their friends onsite, repost customer shoutouts to give them creds, run contests and campaigns that encourage shares or feedback. Show me so I can understand. Customer Journey Mapping Best Practices.
Benefits of Customer Journey Mapping. Survey Webinar Recap. GreenRope's Journeys. Putting the R back in CRM. The Gmail Schema: What it means for you. Influencer Marketing: The Future of Marketing? GreenRope's Booking Calendar. GreenRope's EasyBuilder. Why we love our jobs.
Marketing insights from a consultant gone corporate.
Do you love your job? The Importance of Lead Validation. Surveys: Why, What, and How. The Evolution of Social Media. CRM for Legal Professionals. CRM for Financial Services. Customer Experience Stats you Need to Know. Close More Deals with Predictive Analytics. Don't Be a Spammer Here's How. Who's in your Tribe? Create High Converting Landing Pages. Understand Customer Needs and Wants. Tips and Tricks for Increasing Productivity at Work. CRM and Customer Service. Three Tactics for a Healthy Contact List. Lead Scoring: The Basics. The 10 Commandments of CRM. What to think about before you invest in CRM.
GreenRope's Top Troubleshooting Tips. The only thing we have to fear Drip Campaigns for Lead Nurturing. Marketing on a Budget. In-House vs. Fragmented Technology Results in a Fragmented Business. Interview with Wade Foster of Zapier. How Sales can use marketing to help them sell more.
How Tech has Transformed Holiday Commerce. Is Inbound Marketing for You? Networking Like a Boss on LinkedIn. The Importance of Technology in Virtual Teams. Marketing Analytics You Should be Tracking. Using Data to Personalize your Marketing. Why Marketing is a Big Trend in Energy for Your Workday. If it isn't in the CRM, it didn't happen. How Customer Experience Drives Culture.
New Marketing: Marketing and Technology. Tips for Crafting the Perfect Sales Pitch. Workflow Triggers and Use Cases. Back to Business Organization. Managing Opportunities: The Basics. Paddleboarding and Business :: A Tale of Perseverance. How to be an advocate for your customers.
Print Is Not Dead Strategies to Improve the Customer Experience. Useful Tools for Improved Marketing. Weekly Roundup May 29, Investment Killed the Internet Star. Why do we win some deals and lose others? Weekly Roundup May 22, Beginners Guide: Marketing Automation.
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- The Ascent (The Dragon Chronicles Book 2).
- Marketing - Moving from Traditional to Digital by iKnow - Issuu!
- Who We Are.
Weekly Roundup May 8, Pain Point 1: I need an information trail! Better Email Marketing: How to segment and target your leads and customers. Weekly Roundup May 1, Standing on the Shoulders of Giants.
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Beginner Basics: Lead Scoring. Is CRM Enough? Digital Marketing Tactics [infographic]. The Importance of Marketing and Sales Alignment [infographic]. Of Pride and Prejudice.